The Beauty Industry\u27s Influence on Women in Society

There has been a significant amount of research done on the effect that advertising in the fashion and beauty industry has on women. By creating advertisements with unrealistic images of beauty, it has resulted in anxiety, low self-esteem, and low self-confidence in many women. Most of these negative emotions stems from unhappiness among body and appearance. Less research has been performed relating to cosmetics and how this can have an influence on women, and how women can use cosmetics to manipulate their appearance. This paper first discusses the existing research that focuses on the cosmetic industry’s influence on women. From this research, a general survey was created in order to gather general information about a group of college student’s cosmetic usage, habits, and beliefs. The results indicate that college women are high users of cosmetics, are very aware of the cosmetic industry, and that some individual differences can have an effect on the choices a woman makes regarding cosmetics

Fashion and Cosmetic Advertising in Three Magazines in the 1950s: How Advertising Shaped Societal Expectations of Beauty

Since its creation, print advertising has affected how women perceive beauty and has shaped the trend of consumer purchasing, as well as the social status of women. This thesis analyzes three women’s magazines—Life, Ladies’ Home Journal and Ebony and evaluates how the advertising of fashion and cosmetics portrayed ideals of beauty in the 1950s and how the advertisements may have shaped or reflected class differences and racial perceptions in mid 19th century America. In order to accomplish this analysis and to evaluate how fashion and cosmetic advertising may have differed based on targeted demographic, advertisements from the months April and October in the years 1947, 1950, 1953, 1956, 1959 and 1962 were studied and compared. The roles of fashion and cosmetic advertising on societal expectations of beauty is a fairly recent topic of study and consequently, there are few secondary sources in this area. Most authors address either the individual topics of advertising in the 1950s or of fashion and/or cosmetics and few combine these subjects to assess the impact of fashion and cosmetic advertising. Those sources that do address this topic unanimously present the importance on French fashions as inspiration for the US market, the creation of a distinctly “American look,” the emphasis on a slender figure, and the differences in types of cosmetics being advertised to white and black women. This thesis contains two main chapters, the first addresses cosmetic advertising, and the second addresses fashion advertising. In general, the types of cosmetics being advertised and the styles of the ads in Life and Ladies’ Home Journal are quite similar

The pursuit of beauty in ‘the age of powder and paint"

The British eighteenth century was an age of elegance. A vital importance was put on appearances and the consumer boom of the time assumed epic proportions. Towards the end of the century complexions became increasingly more colourful and hairstyles more extravagant. As Neville Williams puts it, “[it] was par excellence the age of powder and paint” (1957:56) and women spared no effort or cost regarding their appearance since presenting oneself with the latest trends was paramount to a woman’s reputation of being fashionable. High-quality cosmetics, wigs and poufs defined rank and power since they were only affordable to the elites and women would sacrifice comfort and safety for the sake of their fashion. This article aims to present an overview of the use of cosmetics by eighteenth-century elite women and how it constitutes a sign of the increased economic prosperity which prompted the consumers’ boom.info:eu-repo/semantics/publishedVersio

Lowering consumers’ perceived risk of shopping color cosmetics online

This paper aims to to analyze how to lower the consumers’ perceived risk of shopping color cosmetics online by focusing on product presentation and its visual and informational aspect. Interviews were conducted and research on established concepts in online consumer shopping behavior was performed. A comparison between cosmetics- and fashion retailers’ sites was performed as well as some additional research on new technologies. Finally, suggestions of how to update the way of presenting color cosmetics online were found. There are several new tools available to help consumers shopping color cosmetics online, not to mention other practical nontechnical solutions

Understanding features and benefits: An analysis of ideational meaning in fashion, food & beverages and cosmetics advertisements

In advertising, features and benefits are one of the most important elements for marketers to persuade their audience about products or services they sell. Drawing upon the features and benefits’ definition proposed by Bly (2005) and the transitivity theory proposed by Halliday Matthiessen (2004), this study focused on the way features and benefits are distributed and represented in fashion, food beverages, cosmetics advertisements. It analyzed three categories of most encountered advertisements on Instagram, incorporating features and benefits of the text in the caption box of Instagram advertisements. This study employed a descriptive qualitative method since it is credible to analyze this linguistic phenomenon and is useful to complement, validate, explain, or reinterpret the data in this study. In terms of distribution, this study found out that features are mostly discovered in Instagram advertisements rather than benefits, and features are used more by fashion and food beverages advertisements. Meanwhile, benefits are mostly encountered on cosmetics advertisements since cosmetics need to tell more about what the user of the product gains as a result of the features. Furthermore, in terms of transitivity analysis, it turns out that fashion and food beverages advertisements use more relational process on their texts, while cosmetics advertisements use more material process. These findings are quite predictable in this particular text type as the ads copywriter generally aims to arouse their potential customers’ interests, and this can be achieved by consistently describing product features as well as benefits.Keywords: Benefits, copywriting, features, Instagram ads, transitivity

Preface

Almost ten years ago, in 2014, Goldsmiths organized a conference entitled ‘Decadence and the Senses’, which aimed to explore the decadent sensorium and its representation in literature and visual culture from classical to modern times. Decadent studies was an emerging field then, defining itself principally around literary studies, but a number of the conference papers were richly interdisciplinary. One such paper was Liz Renes’ on John Singer Sargent’s 1884 painting Madame X and the ‘aesthetics of sculptural corporeality’. She tantalized us with a discussion of how the decadent aesthetics of clothes and cosmetics disrupted Victorian conventions. Since then, however, despite the provocations of the 2014 conference and with the exception of a few interventions (including most recently Catherine Spooner’s essay on ‘Fashion: Decadent Stylings’ in the Oxford Handbook of Decadence), the worlds of decadence studies and fashion have seldom collided. It is with enormous and long-awaited pleasure therefore that Volupté is the platform for a selection of new critical and creative explorations on decadence, aestheticism, fashion, textiles, accessories, and cosmetics

The emergence of pan-Asian brands: regional strategies of Japanese cosmetic brands

In this article, I analyse the regional strategy of luxury Japanese cosmetics brands to investigate the claim of the Japanisation of Asia. I begin by examining the emergence of pan-Asian advertising for Japanese cosmetic brands, then make the case for an emphasis on branding, as distinct from advertising, which changes the way in which we understand this regional phenomenon. I explore the different ways in which a brand engages consumers, and argue for a sober assessment of the relative importance of advertising (and the salience of image of country of origin) in the overall branding process. I then follow the regional circulation of Japanese brands and media contents, neither of which can any longer be understood coherently in terms of a national framework such as Japanisation. I argue that the globalisation of advertising in Asia is a complex process shaped by large multinational corporations and a disjunctive flow of media contents, and that a more pronounced focus on brands will help to make sense of this process

Mediatization and Digital Media in the Field of Fashion

This article shows the relevance of the concept of “mediatization” for understanding the contemporary field of fashion and its relation to digital media. It first gives an overview of definitions of mediatization. It then shows that the production of fashion, such as the staging of catwalk shows and the design of collections, is being molded by and for the media, as is its retailing. Finally, the article discusses the relation between the wearing of cosmetics and the use of digital cameras in the fashioning of the self to argue that the mediatization of fashion reaches out to ordinary practices of the self, a mediatized self